SEO: Basic Principles and Techniques

SEO: Basic Principles

• Make pages primarily for users, not for search engines.
• Avoid tweaking your website intended to improve search engine rankings. A good rule of thumb “Does this help my users?”
• Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Avoid the Following Techniques

• Automatically generated content
• Participating in link schemes
• Creating pages with little or no original content
• Sneaky redirects
• Hidden text or links
• Participating in affiliate programs without adding sufficient value
• Loading pages with irrelevant keywords
• Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other badware

Engage in Good Practices 

• Monitoring your site for hacking and removing hacked content as soon as it appears
• Preventing and removing user-generated spam on your site