Tag Archives: SEO Basic Principles and Techniques

SEO: Basic Principles and Techniques

SEO: Basic Principles and Techniques

SEO: Basic Principles

  • Make pages primarily for users, not for search engines.
  • Avoid tweaking your website intended to improve search engine rankings. A good rule of thumb “Does this help my users?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

SEO: Basic Principles and Techniques

Avoid the Following Techniques

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Sneaky redirects
  • Hidden text or links
  • Participating in affiliate programs without adding sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other badware

Engage in Good Practices 

  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site