Tag Archives: Search Queries

Keywords vs. Search Queries: What’s the Difference?

Keywords vs. Search Queries: What's the Difference?

In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query?

A search term is the exact word or set of words a customer enters when searching on Google.com or one of Google’s Search Network sites.

Search Terms = Search Queries

A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to customers.

Need AdWords Training? >
Need Google Analytics Training? >

Source: Keywords vs. Search Queries: What’s the Difference? | WordStream