Are you Building an Asset of Value

Are you building an Asset of Value? | Chris Gilmour


By Chris Gilmour

Acquiring new clients, while vitally important, is not as important as retaining existing clients. At the heart of any strategy to retain clients is knowing your customer (KYC). For without an in-depth knowledge of what your customers want and need, acquiring new customers may be in vain. And in the rapidly changing technological era, there is no hiding place; your business is only as good as your last negative review in social media.