Invalid Clicks – My Opposition is Clicking My Ads Away

Tony Staff asked 3 years ago

Jane stated: “My opposition is clicking my Google Ads – this way my daily budget is quickly exhausted and my Ads (Google AdWords) are not clicked by potential clients – is there anything one can do  to prevent this from happening?’

1 Answers
Tony Staff answered 3 years ago

Hi Jane,

Once people click on your AdWords Ad and your daily budget gets exhausted, your Ad is removed and it will re-appear the following day.

Google AdWords has ways to determine if your Ad is getting malicious clicking:

Google runs a complex logarithm that includes variables such as IP address (as well as related IP addresses), devices and location to identify malicious clicking. This clicking is referred to by Google as “invalid clicks”.

These “invalid clicks” are refunded to your account. How to add an “Invalid Clicks” column to your Google AdWords dashboard? It is quite easy:

Go to your Google AdWords dashboard > All Campaigns > Campaigns

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Invalid Clicks 1 - My Opposition is Clicking My Ads Away

Click ‘Columns’ > click ‘Modify Columns’

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Invalid Clicks 2 - My Opposition is Clicking My Ads Away

On the panel that opens select ‘Performance’ > select ‘Invalid Clicks’ >and click ‘Apply’ at the bottom of the panel

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Invalid Clicks 3 - My Opposition is Clicking My Ads Away

You will then see a new ‘INVALID CLICKS’ column on your Google AdWords dashboard – usually the last column on the right hand side of your dashboard (click the image to enlarge it).

How to Create an Invalid Clicks Column

 

Invalid Clicks 4 - My Opposition is Clicking My Ads Away

Trust the a.m. is of assistance to you. Happy Campaigning!

Regards,
Tony

Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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