Invalid Clicks - My Opposition is Clicking My Ads Away

Questions › Category: Google AdWords › Invalid Clicks – My Opposition is Clicking My Ads Away

Tony Staff asked 5 years ago

Jane stated: “My opposition is clicking my Google Ads – this way my daily budget is quickly exhausted and my Ads (Google AdWords) are not clicked by potential clients – is there anything one can do to prevent this from happening?’

Question Tags: google adwords, invalid clicks

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Tony Staff answered 5 years ago

Hi Jane,

Once people click on your AdWords Ad and your daily budget gets exhausted, your Ad is removed and it will re-appear the following day.

Google AdWords has ways to determine if your Ad is getting malicious clicking:

Google runs a complex logarithm that includes variables such as IP address (as well as related IP addresses), devices and location to identify malicious clicking. This clicking is referred to by Google as “invalid clicks”.

These “invalid clicks” are refunded to your account. How to add an “Invalid Clicks” column to your Google AdWords dashboard? It is quite easy:

Go to your Google AdWords dashboard > All Campaigns > Campaigns

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Click ‘Columns’ > click ‘Modify Columns’

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On the panel that opens select ‘Performance’ > select ‘Invalid Clicks’ >and click ‘Apply’ at the bottom of the panel

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You will then see a new ‘INVALID CLICKS’ column on your Google AdWords dashboard – usually the last column on the right hand side of your dashboard (click the image to enlarge it).