How to Exclude Demographic Groups from a Google AdWords Campaign

1 Answers
Tony Staff answered 3 years ago

Dear Gen,

Genevieve is the owner of OhBaby.co.za an online mom and baby boutique featuring niche imported and local brands: gifts, accessories and clothing for babies, toddlers and moms.

Gen is running an Ad campaign on both Facebook and Google and she would like to know if it will be possible to exclude her Google Ads from showing to men since the vast majority of her customers are women.

Just as you can show your ads to people based on their age, gender, and parental status, you can also exclude any of these specific demographic groups to make your advertising more efficient.

Whether you add demographic targeting methods at the ad group level or add demographic targeting exclusions at the campaign level, you can show your ads only to those likely to want your products or services.

You must have a campaign on Display Network only for you to be able to exclude a demographic group – you cannot use the demographics feature on Search Network only nor Search Network with Display Select . You have to create your Campaign on Display Network only.

How to go about it? It’s quite straight forward:

Login to your Google AdWords account. Go to ‘Campaigns’ > ‘All Campaigns’ > ‘Campaigns’ >

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How to Exclude Demographic Groups from a Google AdWords Campaign 1

 

Scroll down the page and click the campaign you are looking for >

How to Exclude Demographic Groups from Google AdWords 2

Click ‘Display Network’ > click ‘Demographics’ > if ‘Gender’ tab does not appear click ‘Demographics’ again >

How to Exclude Demographic Groups from Google AdWords 3

Click ‘All Eligible Genders’ >

How to Exclude Demographic Groups from Google AdWords 4

Scroll down the page to ‘Campaign Gender Exclusions’ and click the red button ‘+ Exclusions’ >

How to Exclude Demographic Groups from Google AdWords 5

Tick the ‘Male’ box as well as the ‘Unknown’ box > click ‘Save’.

How to Exclude Demographic Groups from Google AdWords 6

You are all set!

Do you need Google AdWords Training?

An interesting article: Adwords Mastery Guide: How to Start Small & Win Big >

Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Ads, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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