Search Engine Optimization Project for Kathy Slamp’s website Travels with Kathy Slamp  

This Training and Consultancy Project included:

• Going over the Settings in the Admin Area such as General, Writing, Reading, Discussion, Media, Permalinks, Sharing, Likes, etc…
• Downloading an important WordPress plugin viz JetPack and setting it correctly
• Downloading an essential SEO plugin (Yoast) and going over essential settings
• Get the website indexed 
• Webmaster Tools: Getting the website verified on Google, and Yahoo/ Bing
• Bing Webmaster Tools: Added Sitemap; Fetched as Bing; Search Traffic – Top Pages and more
• Google Webmaster Tools: Added Sitemap; Fetched as Google; Search Traffic – Top Pages
• Setting up outbound and inbound links; setting up a Gravatar Profile
• Setting up Social Media links
• Going over the Settings in Posts and Pages.
• Posts: optimizing SEO for posts and pages – choosing a focus keyword; ensuring the focus keyword displays in the title, the slug, in the content, in the alt text of images; the importance of categories and tags in a post; setting up screen options.