The Search Terms Report
This Report gives you information on what people were searching for when they saw your ad and clicked on it. This information can help you remove or pause poorly performing keywords or add new ones. You can also use the search terms report to help you identify negative keywords. Go to https://adwords.google.com
Download or Embed Any Document
I have had students asking me which is the best download or embed plugins for WordPress. I have experienced some good plugins and for a while I used ‘Download Monitor’ and ‘Vanilla PDF’. Of all the download and embed plugins for WordPress the best for me is ‘Embed Any Document’ due to
How to Embed a YouTube Video
It is quite straight forward to embed a YouTubne video. Let’s say you would like to embed Abba’s Dancing Queen. Go to YouTube and type ‘Abba’s Dancing Queen’ in the search bar > click on ‘Abba – Dancing Queen’ > on the page that opens click on ‘Share’ > on the
Understanding the Long Tail of Keyword Demand
How to Create Tiled Galleries
Charlene’s Question: Hi Tony, will you please refresh my mind. How do I create a tiled gallery? Hi Charlene, Should you have a free version of WordPress (I recall you do have a free version of WordPress): Make sure you have the correct settings in the Admin Area. Go to Admin >
Upload a PDF File into WordPress
You can choose one of 3 available options:
Method 1 – Link from your Post or Page
Uploading and downloading a PDF into WordPress is an almost identical process to uploading any other type of media such as an image. You can very easily upload a PDF File, Microsoft Word Document,
Effective Techniques for Organic Link Building
Tips from Matt Cutts, Head of Google Webspam Team:
- Great content will bring you many links.
- Answer Questions – participate in the community by answering questions that may help others. If you help someone the probability is high that that person will link to you.
- Original Research – share the
How does Google handle Duplicate Content?
Matt Cutts of Google states that about 25-30% of content on the net is duplicate and that it is not all spam. Google looks for duplicate content and then tries to group it together and treat it as one piece. So when Google comes across two identical pages Google may decide
How can small sites become popular? Can smaller guys outperform the bigger guys?
Matt Cutts of Google suggests that it is important that your site is dynamic, responds quickly and has superior content. Matt refers to how sites such as Facebook and Instagram started small. MySpace was around when Facebook started. If you are doing it better
Increase your Website’s PageRank with Link Building
PageRank is what SEO is all about. The higher the number of quality links to your website the higher your rankings on Google and other Search Engines (i.e the higher your website will show on search pages). There are many ways to build links. Build links in a systematic way.