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Google’s Mobile-Friendly Update

Google’s Mobile-Friendly Update: Is your Website Mobile-Friendly?

On the 21st April 2015, Google rolled-out its ‘mobile-friendly’ update. This was a global roll-out. How does this update impact on a Google search for your website? Simple answer: it boosts mobile search rankings for pages that are legible and usable on mobile devices.

Content Quality

The Role of Content Quality in Bing Ranking

On behalf of the Bing Content Quality Team, Michael Basilyan, Senior Program Manager, wrote an interesting Blog entitled “The Role of Content Quality in Bing Ranking”. Content Quality_2 Michael wrote: “Content Quality is one of the primary dimensions along

The Search Terms Report

This Report gives you information on what people were searching for when they saw your ad and clicked on it. This information can help you remove or pause poorly performing keywords or add new ones. You can also use the search terms report to help you identify negative keywords. Go to https://adwords.google.com

Download or Embed Any Document

Download or Embed Any Document

I have had students asking me which is the best download or embed plugins for WordPress. I have experienced some good plugins and for a while I used ‘Download Monitor’ and ‘Vanilla PDF’. Of all the download and embed plugins for WordPress the best for me is ‘Embed Any Document’ due to

How to Embed a YouTube Video

How to Embed a YouTube Video

It is quite straight forward to embed a YouTubne video. Let’s say you would like to embed Abba’s Dancing Queen. Go to YouTube and type ‘Abba’s Dancing Queen’ in the search bar > click on ‘Abba – Dancing Queen’ > on the page that opens click on ‘Share’ > on the

The Search Demand Curve-Understanding the Long Tail of Keyword Demand 2

Understanding the Long Tail of Keyword Demand

It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your

How to Create Tiled Galleries-Configure

How to Create Tiled Galleries

Charlene’s Question: Hi Tony, will you please refresh my mind. How do I create a tiled gallery? Hi Charlene, Should you have a free version of WordPress (I recall you do have a free version of WordPress): Make sure you have the correct settings in the Admin Area. Go to Admin >

Upload a PDF File into WordPress

Upload a PDF File into WordPress

You can choose one of 3 available options:

Method 1 – Link from your Post or Page

Uploading and downloading a PDF into WordPress is an almost identical process to uploading any other type of media such as an image. You can very easily upload a PDF File, Microsoft Word Document,

link building

Effective Techniques for Organic Link Building

Tips from Matt Cutts, Head of Google Webspam Team:

  • Great content will bring you many links.
  • Answer Questions – participate in the community by answering questions that may help others. If you help someone the probability is high that that person will link to you.
  • Original Research – share the
duplicate content

How does Google handle Duplicate Content?

Matt Cutts of Google states that about 25-30% of content on the net is duplicate and that it is not all spam. Google looks for duplicate content and then tries to group it together and treat it as one piece. So when Google comes across two identical pages Google may decide

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Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Ads, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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