The Search Terms Report – Which Keywords were People Searching for when they clicked on your Ad?

The Search Terms Report

This Report gives you information on what people were searching for when they saw your ad and clicked on it. This information can help you remove or pause poorly performing keywords or add new ones. You can also use the search terms report to help you identify negative keywords.

Go to https://adwords.google.com > click on your Campaign > click ‘Keywords’ >

Search Terms Report

Click ‘Details’ > click ‘Search Terms All’ on the drop-down menu.

Search Terms Report 2

On the page that opens scroll down the page to view the terms (keywords) that people searched for.

S Terms Report 4

 

Download or Embed Any Document

Download or Embed Any Document

Download or Embed Any Document

I have had students asking me which is the best download or embed plugins for WordPress. I have experienced some good plugins and for a while I used ‘Download Monitor’ and ‘Vanilla PDF’.

Of all the download and embed plugins for WordPress the best for me is ‘Embed Any Document’ due to the following reasons:

  • It supports Microsoft Word, Microsoft Excel, PDF, etc…
  • so easy to install and activate
  • so easy to add a document to any post or page
  • IT WORKS!

I now only use ‘Embed Any Document’ and this plugin is the one I recommend to my students. Should you wish to install ‘Embed Any Document’ follow the easy steps below:

Go to your Admin Area > Hover over Plugins click ‘Add New’ > in the search bar enter ‘Embed Any Document’ > read Details and then click ‘Install Now’ > click ‘Activate the plugin’

Go to ‘Settings’ > click ‘Embed Any Document’

General Settings: Decide the settings you need > click ‘Save’

Hover over ‘Posts’ > click ‘Add New’

Click ‘Add Document’ button (refer image below):

Download or Embed Any Document

Click ‘Upload Document’ > Go to ‘Upload Files’ or ‘Media Library’ > click the document you want >

On the right side bar ‘Attachment Details’:

Gallery Link Target choose ‘New Window’; Gallery Link OnClick Effect choose ‘Keep’ > click ‘Insert’ button.

On the new panel that opens on ‘Viewer’ decide between ‘Google Docs Viewer’ or ‘Microsoft Office Online’ > click ‘Insert’.

Publish your post or page.

[embeddoc url=”http://www.wordpresstrainingjohannesburg.com/wp-content/uploads/2014/11/Setcom-Subscription-Form1.pdf” viewer=”google”]

Embed Any Document  is the plugin I recommend and is the plugin I use on my websites: WordPressTrainingJohannesburg.com as well as MyBusinessNetworking.com

 

 

How to Embed a YouTube Video

How to Embed a YouTube Video

How to Embed a YouTube Video

It is quite straight forward to embed a YouTubne video. Let’s say you would like to embed Abba’s Dancing Queen.

Go to YouTube and type ‘Abba’s Dancing Queen’ in the search bar > click on ‘Abba – Dancing Queen’ > on the page that opens click on ‘Share’ > on the window that opens click on ’embed’ > copy the highlighted HTML code >

How to Embed a YouTube Video

Open a new page or post > click ‘Text’ and paste the HTML code > that’s it!

How to Embed a YouTube Video

Click ‘Publish’ > click ‘View post’ or ‘view page’ and enjoy the video!

To embed a YouTube as a Widget:

Go to Widgets > paste the HTML code into a ‘Text’ Widget. Even if you don’t know HTML you can easily change the ‘width’ and the ‘height’ of your video on the actual code.

That simple – have fun!

More Abba videos >

 

The Search Demand Curve-Understanding the Long Tail of Keyword Demand 2

Understanding the Long Tail of Keyword Demand

Understanding the Long Tail of Keyword Demand

It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.

Let’s assume we have an online shoe store. It would be great to rank #1 for the keyword “shoes” – or would it?

The Search Demand Curve-Understanding the Long Tail of Keyword Demand

It’s wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what’s called the “long tail” of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world’s demand for information through search engines.

Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Air Jordan size 12” practically has their wallet out!

The Search Demand Curve-Understanding the Long Tail of Keyword Demand 2

Illustrating the Long Tail >

How to Create Tiled Galleries-Configure

How to Create Tiled Galleries

How to Create Tiled Galleries

Charlene’s Question: Hi Tony, will you please refresh my mind. How do I create a tiled gallery?

Hi Charlene,

Should you have a free version of WordPress (I recall you do have a free version of WordPress):

Make sure you have the correct settings in the Admin Area.

Go to Admin > Settings > Media:

Check (tick) the boxes as per the screenshot below:

Tiled Galleries

For all those who do not have a free version of WordPress:

Go to your Admin Area > plugin > download and activate ‘Jetpack’

Go to Jetpack > Settings > activate ‘Tiled Galleries’ > go back to ‘ Jetpack Settings’ > click ‘configure’  (Tiled Galleries)

Tiled Galleries-Configure

Configure:

Tiled Galleries-Configure 2

You are almost done:

Go to the Page or Post where you would like to add your Gallery, say for example that you want to add your Gallery to a new page:

Hover over ‘Pages’ > click ‘Add New’: new page opens > click ‘Add Media’ button: new window opens: click ‘Create Gallery’ > click ‘Select Files’ > choose your images and click ‘Open’ > click the ‘Create a New Gallery’ button.

On the Edit Gallery window go to ‘Gallery Settings’ towards the top right hand corner of that window > and go to ‘Type’. On the drop-down menu click on ‘Tiled Mosaic’> click ‘Insert Gallery’.

Edit Gallery-Tiled Mosaic

And that’s it! Trust the aforementioned is of assistance to you.

Tony

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