Choose the Right Keyword Match Types - Google Ads

Choose the Right Keyword Match Types – Google Ads

The Importance of choosing the correct Keyword Match Types. To build your search campaigns you need to setup Keywords in every Ad Group. You must add keywords that match the words or phrases that people search for.

Keyword Match Types

Broad Match
Broad Match Modifier
Phrase Match
Exact Match



Broad Match

Broad match is the default match type that all your keywords are assigned to. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” as well as “women’s scarves” might see your ad.

Example: if your keyword is: kids vegan shoes

Your Ad may show for searches such as:

kids vegan shoes
vegan shoes for toddlers
ethical kids clothes
vegan shoe brands

Do you Blog - The Kensington Jacaranda Walk 2020

Do you Blog?

Do you Blog? A Blog Post can be a personal diary, a project collaboration tool, a guide or any means of communicating and publishing information on the web. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

You may wish to write about a walk you had with family and friends, a recipe you tried, a new workout or you may wish to promote a new service or product. You can write about anything. Everyone is doing it… be it for work or as a hobby.

The Website Looks Awesome!

The Website Looks Awesome!

A website (any website) is a work-in-progress. Technology development is on-going and one has to update one’s website regularly. needed an overhaul and I am pleased to announce that the finishing touches have been added.

It is Goodbye to WP Twenty Fourteen Theme and Hello to the Astra Theme

It is Goodbye to WP Twenty Fourteen Theme and Hello to the Astra Theme has been using the WordPress Twenty Fourteen Theme since early 2015. Is is (still) a good theme and it was fit for purpose.

The Theme has now been replaced by the free ‘Astra‘ theme.

Upload a Site Icon - Help People Recognize Your Website in Browser Tabs

UPLOAD A SITE ICON – Help People Recognize your Website in Browser Tabs

Be Recognized by Busy Browsers

Upload a Site Icon. Imagine having a few tabs open in your browser and unable to distinguish between a Facebook tab, YouTube tab, a tab of your Bank… it would be chaos…

Site icons are essential and they help people recognize your site in browser tabs, bookmarks in the URL bar and anywhere else where a website has to be identified visually. The good news is that a Site Icon can easily be uploaded to your WordPress website.

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