Hosting, WordPress

How To update PHP for Your WordPress WEBsite

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PHP is one of the languages WordPress uses to build and maintain WordPress. Newer versions of PHP are both faster and more secure, so updating will have a positive effect on your site’s performance.

Before you do any updates/ upgrades on the Dashboard of your website make sure you have a decent backup plugin: a backup that will automatically backup your entire website on a daily basis and a backup that allows you to restore your entire website at a click of a button.

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Hetzner, Hosting, WordPress, WordPress Security, WordPress.com

If you have a WordPress Website Make sure you have These

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You created a website and over the years you have added products, services, articles, plugins and all the rest that goes with keeping a website up and running. You have worked hard and the last thing you want is when you try to access your website… it is simply… “gone”!

It doesn’t exist anymore. You hosting company had “guaranteed” that they would backup your website regularly but when you phone your hosting company they now say that unfortunately they cannot restore your website…

Bad… very bad!

There are various reasons why your website “is no longer there”. It could have been hacked; there could have been a conflict between plugins or the hosting company went out of business… (as improbable as it may seem).

If you have a WordPress website it is ESSENTIAL that you have the following:

  1. a good hosting company
  2. a good ‘Backup and Restore’ plugin
  3. a good ‘security’ plugin and
  4. a ‘https’ certificate
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WordPress, WordPress Plugins, WordPress Security

Wordfence Security will notify you of Problem Plugins

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There are various security plugins, Wordfence security being one of the very best. The Wordfence security plugin has a free version and a paid version. The free version is, in most cases, all you need for good website security.

The two most important plugins for any website are: a good backup and restore plugin as well as a good security plugin. Don’t try and expand your website until you have them installed and setup.

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Business Page, Digital Marketing, Facebook, Insights, Social Media Marketing (SMM)

Facebook INSIGHTS tips

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Facebook has a powerful and free analytics tool – Facebook Insights – that allows you to easily measure the performance of your Business Page. Insights tracks likes, page views, reach and more. Regardless of what your goals are on Facebook: building brand awareness, communicating with customers or getting followers to take an action, Facebook Analytics will help you understand who your most engaged audience is and how they’re interacting with your page.

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Google, Google Ads, Google AdWords

Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

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Important Ad Types: Google Ads assist you to Grow Your Business. Google Ads are used by over 1 million businesses around the world. You set your own budget and you only pay when a visitor clicks the Ad to visit your website. Google Ads is an effective way to promote one’s website. 

The important Ad Types to use in Search Campaigns and Display Campaigns are:

  • Expanded Text Ad
  • Responsive Search Ad
  • Responsive Display Ad
  • Expanded Dynamic Search Ads (Category and Specific Webpages).
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Hetzner, Hosting, WordPress.com

Pitfalls when Migrating a Website to a New Hosting Company

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What should have taken a few hours it went on for 8 long days… The objective was to migrate one of my sites from WordPress.com to Hetzner South Africa.

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Hetzner, Hosting

Why do I ENJOY WORKING with HetzneR?

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Hetzner is a reputable hosting company with competent, friendly people. This is applicable to Hetzner South Africa and to Hetzner anywhere in the world.

Over the past few years I have experienced different hosting companies. It is incredibly frustrating when you are notified that “your website is down…”. This is not just bad for one’s visitors and Clients but very bad for your site rankings on Google and other search engines.

I have never had this problem with Hetzner. No silly excuses – everything just works!

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WordPress

How to DElete A Gravatar Profile

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How to Delete a Gravatar Profile

Somehow I ended up with two Gravatar Profiles and the old one kept displaying every time a visitor clicked my Gravatar.

It is quite easy to delete a Gravatar Profile.

Visit your account by logging into WordPress.com with your username and go to https://wordpress.com/me/account. Once the page opens scroll down the page to “Close your account permanently” option at the bottom of the page.

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Blogging, Ranking, SEO-Search Engine Optimization, WordPress

My GravaTar Profile Has Been Updated

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What is a Gravatar?

An “avatar” is an image that represents you online—a little picture that appears next to your name when you interact with websites.

A Gravatar is a Globally Recognized Avatar. You upload it and create your profile just once, and then when you participate in any Gravatar-enabled site, your Gravatar image will automatically follow you there.

Gravatar is a free service for site owners, developers, and users. It is automatically included in every WordPress.com account.

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Blogging, Email Marketing, Training, WordPress

MailChimp – How to Create Landing Pages

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With Mailchimp, you can design beautiful landing pages in just a few minutes. Create a clear call to action that makes it easy for people to join your list or buy your products.

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Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Ads, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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