The Importance of choosing the correct Keyword Match Types. To build your search campaigns you need to setup Keywords in every Ad Group. You must add keywords that match the words or phrases that people search for.
Keyword Match Types
Symbol
Keyword
+Keyword
“Keyword”
[Keyword]
Broad match is the default match type that all your keywords are assigned to. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” as well as “women’s scarves” might see your ad.
Your Ad may show for searches such as:
Choose the Right Keyword Match Types – Google AdsRead More »
Do you Blog? A Blog Post can be a personal diary, a project collaboration tool, a guide or any means of communicating and publishing information on the web. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.
You may wish to write about a walk you had with family and friends, a recipe you tried, a new workout or you may wish to promote a new service or product. You can write about anything. Everyone is doing it… be it for work or as a hobby.
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A website (any website) is a work-in-progress. Technology development is on-going and one has to update one’s website regularly.
WordPressTrainingJohannesburg.com needed an overhaul and I am pleased to announce that the finishing touches have been added.
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WordPressTrainingJohannesburg.com has been using the WordPress Twenty Fourteen Theme since early 2015. Is is (still) a good theme and it was fit for purpose.
The Theme has now been replaced by the free ‘Astra‘ theme.
…It is Goodbye to WP Twenty Fourteen Theme and Hello to the Astra ThemeRead More »
