How to Add your products to google my business?

Why List Your Products on Google My Business?

You can now easily list your products on Google My Business at no cost to you!

Google My Business (GMB) products allows companies to showcase product details (similar to services, which have been available for some time). Google explains:

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WP Fastest Cache – Overview and Settings for Faster WordPress Sites

WP Fastest Cache – Why Use a Cache Plugin?

The simple answer is that it makes your website pages load faster. Your visitors will be happy and you will also have improved SEO rankings (your site will rank higher on Google and other search engines).

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How To update PHP for Your WordPress WEBsite

PHP is one of the languages WordPress uses to build and maintain WordPress. Newer versions of PHP are both faster and more secure, so updating will have a positive effect on your site’s performance.

Before you do any updates/ upgrades on the Dashboard of your website make sure you have a decent backup plugin: a backup that will automatically backup your entire website on a daily basis and a backup that allows you to restore your entire website at a click of a button.

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If you have a WordPress Website Make sure you have These

You created a website and over the years you have added products, services, articles, plugins and all the rest that goes with keeping a website up and running. You have worked hard and the last thing you want is when you try to access your website… it is simply… “gone”!

It doesn’t exist anymore. You hosting company had “guaranteed” that they would backup your website regularly but when you phone your hosting company they now say that unfortunately they cannot restore your website…

Bad… very bad!

There are various reasons why your website “is no longer there”. It could have been hacked; there could have been a conflict between plugins or the hosting company went out of business… (as improbable as it may seem).

If you have a WordPress website it is ESSENTIAL that you have the following:

  1. a good hosting company
  2. a good ‘Backup and Restore’ plugin
  3. a good ‘security’ plugin and
  4. a ‘https’ certificate
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Wordfence Security will notify you of Problem Plugins

There are various security plugins, Wordfence security being one of the very best. The Wordfence security plugin has a free version and a paid version. The free version is, in most cases, all you need for good website security.

The two most important plugins for any website are: a good backup and restore plugin as well as a good security plugin. Don’t try and expand your website until you have them installed and setup.

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Facebook INSIGHTS tips

Facebook has a powerful and free analytics tool – Facebook Insights – that allows you to easily measure the performance of your Business Page. Insights tracks likes, page views, reach and more. Regardless of what your goals are on Facebook: building brand awareness, communicating with customers or getting followers to take an action, Facebook Analytics will help you understand who your most engaged audience is and how they’re interacting with your page.

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Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

Important Ad Types: Google Ads assist you to Grow Your Business. Google Ads are used by over 1 million businesses around the world. You set your own budget and you only pay when a visitor clicks the Ad to visit your website. Google Ads is an effective way to promote one’s website. 

The important Ad Types to use in Search Campaigns and Display Campaigns are:

  • Expanded Text Ad
  • Responsive Search Ad
  • Responsive Display Ad
  • Expanded Dynamic Search Ads (Category and Specific Webpages).
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Pitfalls when Migrating a Website to a New Hosting Company

What should have taken a few hours it went on for 8 long days… The objective was to migrate one of my sites from WordPress.com to Hetzner South Africa.

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Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Ads, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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