In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query?
A search term is the exact word or set of words a customer enters when searching on Google.com or one of Google’s Search Network sites.
Search Terms = Search Queries
A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to customers.