Google Analytics Training enables you to optimize your website* in order for your site to get more targeted traffic, increase leads, sales and revenue.

Google Analytics allows you to track what visitors are doing on your site.  Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the gold standard for tracking, analyzing, and reporting site data: where are the visitors to your site coming from, what are they looking for, how do they flow through your site (which pages are they visiting), how much time do they spend on each page, where do they go after leaving your site and much more…

Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue and activity on social media. This course shows you how to set up in Google Analytics and glean insights from the different reports: how to interpret your results, create and track goals… The Training is practical and succinct, going through the features you’ll use most in your day-to-day analytics work.

In this Training we cover the following:

Your WP Website Admin Area/ Dashboard

• Stats at a glance
• Referrers
• Top Posts and Pages

WordPress.com Stats

WordPress.com Stats makes the most popular metrics easy to understand through a clear and attractive interface. Plus, you can use WordPress.com stats in conjunction with other analytics plugins and services.

• Reader: Streams
• Traffic : Posts and Pages, Countries, Referrers
• Insights: Posting Activity; Visitors and Views (daily, monthly, yearly); Most Popular Day and Hour, Followers

Install and Setup the most important
G.A. Plugin there is

There are so many Google Analytics. How much time do you have to go test them?

This plugin makes it easy to add Google Analytics tracking code to your WordPress website or Blog.

This plugin also enables you to quickly view the following data on a Dashboard as well as on each of your Pages and Posts:

• Number of Sessions
• Number of Visitors
• Page Views
• Avg. Time on Site
• Bounce Rate
• Pages/ Session
• % New Sessions
• %New versus Returning Visitors
• Devices Used

Install and Setup an Important Plugin to Increase Site Speed

This incredibly useful plugin automatically resizes uploaded images (JPEG, GIF, and PNG) to within a given maximum width and/or height to reduce server space usage. Additionally the plugin can force re-compression of uploaded JPEG images, regardless of whether they are resized or not; and convert uploaded GIF and PNG images into JPEG format.

Google Analytics Dashboard

In Google Analytics you will be creating :

• an ‘Account’
• a ‘Property’ and
• a ‘View’

We will be going through the important features in:

• Home
• Real-Time
• Audience

and then do the ‘ABC’ Analysis viz:

• Acquisition
• Behavior and
• Conversions

Refreshments: Snacks and refreshments will be served.

What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue .

Hands-on: This is a hands-on Event. During this workshop you will be creating and setting up your Google Analytics account.

 

 

*Please note: in order to benefit from this training you need to have a WordPress Website (hosted by AfriHost, Hetzner, BlueHost, or any other hosting company…). If you have the free (hosting) version of WordPress – this training won’t help you as you won’t be able to download important Analytics plugins (on the free version of WordPress).

Meet new friends and become a better practitioner of Google Analytics