Facebook has a powerful and free analytics tool – Facebook Insights – that allows you to easily measure the performance of your Business Page. Insights tracks likes, page views, reach and more. Regardless of what your goals are on Facebook: building brand awareness, communicating with customers or getting followers to take an action, Facebook Analytics will help you understand who your most engaged audience is and how they’re interacting with your page.
To access your Insights Page, login to Facebook, go to your Business Page and click the ‘Insights’ tab.
- Important Tabs: Once the Insights page opens go over each of the important tabs on the left side menu. Tabs such as: Overview, Ads (if you are currently running Ads), Followers, Likes, Reach, etc…
- Check back often: Your Facebook Analytics page is constantly updating, so you’ll want to pay attention to any patterns you see developing.
- Target your posts to specific audiences and connect with the people who matter to your brand.
- Update relevant info: Ensure people can contact you easily – keep your website, phone number, and any other important information up-to-date.
- Request an easy-to-find Facebook page URL by going to your General Account Settings. Something like: facebook.com/yourbusinessname.
- Schedule your posts for when you know your audience will be online.
- Download data about you page from the past 180 days by clicking Export Data on the top right of the overview tab. Just choose the specific date range and field.
Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.
By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.
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