SEO-Search Engine Optimization

4 Ways to Use Social Media SEO to Improve Your Search Engine Visibility 

A very useful article by Elegant Themes’ Dan Virgillito :

Did you know: 571 new sites are made and 70 new domains are registered on the internet within a minute? And that’s just counting a minute. You don’t even want to contemplate the average number of websites created within a year. Generally speaking, the competition for high search engine visibility is fiercer than ever. Even for established websites it’s a tough ask. That is where overlooked tactics like social media seo can give you a competitive edge.

On the whole, social signals / links don’t have a direct impact on the search engine rank of a website. They’re easy to manipulate, which is why search engines don’t give them a lot of importance. Yet, social media benefits search engine rank in unexpected ways.

Specifically, social media seo works in the following ways:

  • Webpages that gain social traction are indexed faster in search engines. The catch is that audience sharing the content must be active and earned.
  • The likelihood of other websites linking to your content increases when it gets shared and promoted on social media. Links are a major driver for search engine rank.
  • A strong presence on social media could boost brand awareness and positive reputation. The more popular your website, the more it will be searched for.

Point in fact, social media seo interaction certainly influences search engine visibility.

But it requires more than just creating a social media profile. Here are 4 tips to help you benefit from social media seo.

1. Fill Your Social Media Profiles with Relevant Information

Include as much relevant information as possible about your website while filling out your social media profiles. Most importantly, include the name and URL of your site, as well as the keywords you want to rank for in the description and the updates you post.

So when people share and engage with your social media updates, they’ll basically aid your brand awareness efforts. For instance, Dom & Tom Inc included important information about its blog post in the update it shared on its Facebook page, leveraging social media seo.

optimizing profiles for social media seo

Source: Facebook

The SEO title of the post is mentioned in the description. This will also get passed around when social media audiences share this update and tag their peers in the comments section.

Potentially, it could result in searches like “things to keep in mind when building apps for kids Dom & Tom” or “Dom & Tom tips for building kids apps,” bringing an indirect increase in Dom & Tom’s search engine visibility.

2. Striking Up Conversations Is an Integral Part of Social Media SEO

Undoubtedly, social media provides an easy way to start a conversation with your target audience to offer value and address pain points . Launch inquiries, post useful tips, start a general discussion and reply to the audiences’ comments with helpful tips.

Then, engage people in the conversation directly. Such engagements are key to creating and retaining an interactive community. Social media seo would encourage your existing customers to return while helping you develop authority for potential ones. Not to mention, a satisfied audience would be willing to spread the word about your company.

For instance, WordPress.com engages its Facebook audience by answering their queries in the comments section.

social media engagement and seo

Source: Facebook

When implementing this tactic, you can also capitalize on the immediacy of response, which 72% of customers listed as critical. Fast response will increase the willingness of people to recommend or praise your brand on social media.

Indirectly, it will result in SEO gains when someone mentions your name on their blog as a helpful resource.

3. Partner with Social Media Influencers

By and large, social media influencers can multiply the visibility of your social media content. Though increased readership won’t directly boost your search engine rank, you’ll create a gateway to more links in the future through this social media seo tactic.

For instance, if an influencer with 5 times bigger following than what your social media efforts can muster shares your content, it would be a boon for your visibility as the influencer’s audience start Googling you up. As a result, your published pieces will have better value after syndication.

Therefore, start connecting with relevant influencers to build a cycle in which they promote your content and talk about your brand. For instance, Kissmetrics partnered with Jeff Bullas and Ann Handley, two of the most respected content marketers, for a webinar.

social media seo influencers

Source: Facebook

The update was shared on social media. Both influencers also informed their audiences about the collaboration. On the whole, it resulted in increased brand awareness for the Kissmetrics brand.

Note: In such influencer-based collaborations, you’re likely to earn nofollow links from the influencers’ social media pages and dofollow links from their websites when they mention your name.

4. Create & Push Captivating Content

Eventually, social media seo comes down to developing compelling content and experiences that your audience will love to discuss and share. Ensure that your video, infographic, visual, text, etc. is unique and in line with the social experience.

Once your content sees some engagement, push it via social media advertising to create a healthy buzz. The incoming traffic will likely result in increased engagement, which could result in more external links. Actually, it’s quite rare to see a highly linked-to page with no social media shares. You can even use hashtags for better reach.

Check out the content shared by Blugraphic on its Facebook page.

Shareworthy content is essential for scial media SEO benefits

Source: Facebook

In one of the posts, they’ve made an album for Giraffey Free Uppercase Condensed Typeface. Other updates include videos and animations in actions. This is the kind of captivating content that social media audiences love to see and share.

Final Thoughts

While standard SEO practices continue to be the first preference when it comes to increasing search engine visibility, it seems that social media seo is fundamental for building authority. Therefore, put some effort into optimizing your social media profiles, connect with the right influencers, and post quality updates on each social media network. You will be surprised to see the ROI these endeavors bring overtime.

Source: 4 Ways to Use Social Media SEO to Improve Your Search Engine Visibility | Elegant Themes Blog

Need Social Media Marketing Training? >

Yoast SEO 3.3: Content Analysis

Yoast SEO 3.3: Content Analysis

Yoast SEO 3.3 has many new features. The most important improvement is the new content analysis: Yoast SEO checks both the readability and the SEO-friendliness of your articles.

If you hit the content tab, you will find 6 brand new content checks. These checks will help you write more readable texts. The plugin checks sentence length, paragraph length and your use of subheadings amongst many other essential SEO features.

Congrats to Team Yoast – ‘Yoast SEO’ is arguably the best SEO plugin there is!

Source: Yoast SEO 3.3: content analysis • Yoast

Need SEO-Search Engine Optimization training? >

SEO: Basic Principles and Techniques

SEO: Basic Principles and Techniques

SEO: Basic Principles

  • Make pages primarily for users, not for search engines.
  • Avoid tweaking your website intended to improve search engine rankings. A good rule of thumb “Does this help my users?”
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

SEO: Basic Principles and Techniques

Avoid the Following Techniques

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Sneaky redirects
  • Hidden text or links
  • Participating in affiliate programs without adding sufficient value
  • Loading pages with irrelevant keywords
  • Creating pages with malicious behaviour, such as phishing or installing viruses, trojans, or other badware

Engage in Good Practices 

  • Monitoring your site for hacking and removing hacked content as soon as it appears
  • Preventing and removing user-generated spam on your site
Content Quality

Content Quality in Bing Ranking

The Role of Content Quality in Bing Ranking

On behalf of the Bing Content Quality Team, Michael Basilyan, Senior Program Manager, wrote an interesting Blog entitled “The Role of Content Quality in Bing Ranking”.

Content Quality_2 Michael wrote: “Content Quality is one of the primary dimensions along which we optimize our ranking models. This is good news for web masters because the three pillars of Content Quality are largely in their control. And the great news for users? Content Quality means we are serving more authoritative, useful, and better designed content.

According to the article ‘Content Quality’ is a Primary Factor in Ranking

Ranking = f(Topical Relevance, Context, Content Quality)

In Bing, the relevance of a result is a function of:

  • Topical relevance to the query (“Does it address the query?”)
  • Context (“is the query about a recent topic”), and
  • Content Quality (as measured by the three pillars described below)

The Three Pillars of Content Quality

These are:

  • Authority: can we trust this content?
  • Utility: is the content useful and sufficiently detailed?
  • Presentation: is the content well-presented and easy to find?

Authority

When Bing evaluates the page with regard toauthority, they try to answer the question, “Can we trust this content, its author, or the website? If you are the author of the Blog, ensure that your name is shown rather than the word “admin”.

Utility

When considering the utility of the page, Bing models try to predict whether the content is sufficiently useful for the topic it is trying to address. Does the page provide ample supporting information, etc…

Presentation

A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find.

I enjoyed reading this blog, learning the importance of the various pillars of content quality, particularly authorship.

A valuable plugin for WordPress Bloggers is WordPress SEO, an all-in-one SEO solution for WordPress by Yoast.

 

 

The Search Demand Curve-Understanding the Long Tail of Keyword Demand 2

Understanding the Long Tail of Keyword Demand

Understanding the Long Tail of Keyword Demand

It all begins with words typed into a search box.

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.

Let’s assume we have an online shoe store. It would be great to rank #1 for the keyword “shoes” – or would it?

The Search Demand Curve-Understanding the Long Tail of Keyword Demand

It’s wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what’s called the “long tail” of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world’s demand for information through search engines.

Another lesson search marketers have learned is that long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for “shoes” is probably browsing, and not ready to buy. On the other hand, someone searching for “best price on Air Jordan size 12” practically has their wallet out!

The Search Demand Curve-Understanding the Long Tail of Keyword Demand 2

Illustrating the Long Tail >

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