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Choose the Right Keyword Match Types - Google Ads

Choose the Right Keyword Match Types – Google Ads

The Importance of choosing the correct Keyword Match Types. To build your search campaigns you need to setup Keywords in every Ad Group. You must add keywords that match the words or phrases that people search for.

Keyword Match Types

Broad Match
Broad Match Modifier
Phrase Match
Exact Match

Symbol

Keyword
+Keyword
“Keyword”
[Keyword]

Broad Match

Broad match is the default match type that all your keywords are assigned to. Ads may show on searches that include misspellings, synonyms, related searches, and other relevant variations. So if your keyword is “women’s hats,” someone searching for “buy ladies hats” as well as “women’s scarves” might see your ad.

Example: if your keyword is: kids vegan shoes

Your Ad may show for searches such as:

kids vegan shoes
vegan shoes for toddlers
ethical kids clothes
vegan shoe brands

Do you Blog - The Kensington Jacaranda Walk 2020

Do you Blog?

Do you Blog? A Blog Post can be a personal diary, a project collaboration tool, a guide or any means of communicating and publishing information on the web. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

You may wish to write about a walk you had with family and friends, a recipe you tried, a new workout or you may wish to promote a new service or product. You can write about anything. Everyone is doing it… be it for work or as a hobby.

How to Add Your Products to Google My Business

How to Add your products to google my business?

Why List Your Products on Google My Business?

You can now easily list your products on Google My Business at no cost to you!

Google My Business (GMB) products allows companies to showcase product details (similar to services, which have been available for some time). Google explains:

Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

Important Ad Types: Google Ads assist you to Grow Your Business. Google Ads are used by over 1 million businesses around the world. You set your own budget and you only pay when a visitor clicks the Ad to visit your website. Google Ads is an effective way to promote one’s website. 

The important Ad Types to use in Search Campaigns and Display Campaigns are:

  • Expanded Text Ad
  • Responsive Search Ad
  • Responsive Display Ad
  • Expanded Dynamic Search Ads (Category and Specific Webpages).
Why Switching from http to https Needs to be Top of your List

Why Switching from http to https needs to be a priority

Do you still have a http:// website ? NOT GOOD!

If you have your own website or if you are managing the website for a client make sure you move from http to https ASAP. Here are the reasons:

  • Website not secure. Google Chrome warns users that the site they are about to visit is not secure. If a user about to visit your website gets a warning that your website in not safe then the probability is high that the user will will not visit your site
  • Ranking boost. Google gives a slight ranking boost should your website be https (this means you will be ranked higher when a user does a search on Google)
  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. This means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Is it difficult? Not all all. You simply have to phone your hosting company and request that your URL be changed from http to https. Once this is done remember to:

  • update your Google Search Console and Bing Webmaster Tools (for all of you who attended the SEO Training Course)
  • change the urls on all your Google Ads (should you be running Ad Campaigns on Google Ads).

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