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Do you Blog - The Kensington Jacaranda Walk 2020

Do you Blog?

Do you Blog? A Blog Post can be a personal diary, a project collaboration tool, a guide or any means of communicating and publishing information on the web. Blogging and posting relevant content is an incredibly useful tool to increase traffic to your website and to your services. That helps with SEO immensely because it gives Google and other search engines a reason to re-crawl your website to find new content to index.

You may wish to write about a walk you had with family and friends, a recipe you tried, a new workout or you may wish to promote a new service or product. You can write about anything. Everyone is doing it… be it for work or as a hobby.

How to Add Your Products to Google My Business

How to Add your products to google my business?

Why List Your Products on Google My Business?

You can now easily list your products on Google My Business at no cost to you!

Google My Business (GMB) products allows companies to showcase product details (similar to services, which have been available for some time). Google explains:

Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

Important Ad Types to Use in Search Campaigns and Display Campaigns in Google Ads

Important Ad Types: Google Ads assist you to Grow Your Business. Google Ads are used by over 1 million businesses around the world. You set your own budget and you only pay when a visitor clicks the Ad to visit your website. Google Ads is an effective way to promote one’s website. 

The important Ad Types to use in Search Campaigns and Display Campaigns are:

  • Expanded Text Ad
  • Responsive Search Ad
  • Responsive Display Ad
  • Expanded Dynamic Search Ads (Category and Specific Webpages).
Why Switching from http to https Needs to be Top of your List

Why Switching from http to https needs to be a priority

Do you still have a http:// website ? NOT GOOD!

If you have your own website or if you are managing the website for a client make sure you move from http to https ASAP. Here are the reasons:

  • Website not secure. Google Chrome warns users that the site they are about to visit is not secure. If a user about to visit your website gets a warning that your website in not safe then the probability is high that the user will will not visit your site
  • Ranking boost. Google gives a slight ranking boost should your website be https (this means you will be ranked higher when a user does a search on Google)
  • Encryption. Encrypting the exchanged data to keep it secure from eavesdroppers. This means that while the user is browsing a website, nobody can “listen” to their conversations, track their activities across multiple pages or steal their information.
  • Data integrity. Data cannot be modified or corrupted during transfer, intentionally or otherwise, without being detected.
  • Authentication. Proves that your users communicate with the intended website. It protects against man-in-the-middle attacks and builds user trust, which translates into other business benefits.

Is it difficult? Not all all. You simply have to phone your hosting company and request that your URL be changed from http to https. Once this is done remember to:

  • update your Google Search Console and Bing Webmaster Tools (for all of you who attended the SEO Training Course)
  • change the urls on all your Google Ads (should you be running Ad Campaigns on Google Ads).

Google Ads - Why you Need to Use Modified Broad Match Modifier

Google Ads – Why you Need to Use Broad Match Modifier

Google Ads (formerly known as Google AdWords) recently introduced ‘Broad Match Modifier’ that lets you create keywords that are more targeted than broad match, yet have a greater reach than phrase or exact match.

With modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword. The words that are preceded by a (+) sign must appear in the user’s keyword phrase exactly or as a close variation.

The words that are not following a (+) sign will trigger ads on more significant query variations.

This feature can drive more traffic than phrase or exact match, and attract more qualified traffic than broad match.

What are examples of modified broad match phrases?

Say your broad match phrase was “red purses.” That phrase could prompt ads on relevant query variations like “red bags,” “colorful purses,” “women’s clutches,” etc.

But if your modified broad match was “+red purses,” the word red or some close variant would have to appear in the keyword phrase.

Close variants include misspellings, singular/plural forms, abbreviations and acronyms and stemming.

So the query “redd purses” or “reddish bags,” for example, could trigger your ad.

If you made your modified broad match “red +purses,” the word purse or some close variant would have to appear in the keyword phrase. Examples include “colorful purses,” “colorful purse,” or “women’s purrses.”

Hasn’t Google Ads had a feature like this before?

Google Ads hasn’t had a feature quite like this one, though years ago Google’s broad match was more targeted than its current broad match.

Broad match meant that words in a keyphrase could appear in any order in a query. Eventually Google switched over to its current version of broad match, and many people complained.

They felt that Google prompted ads for terms that weren’t necessarily relevant, requiring them to draw up long negative keyword lists.

One WebmasterWorld forum user complained, for example, that he saw queries as exotic as “zebras near chicago” for “widgets near chicago.”

How do I enable modified broad match?

Go into your Google Ads account, click on the Keywords tab, and select the keyword phrase you want to edit. Click on the current match type in the Type column and choose modified broad match from the drop-down menu. Add the necessary (+) signs to the keyword phrase.

How do I know if modified broad match is a good idea for my campaign?

If you decide to give it a try, make sure you track how your campaign performance evolves. See, for example, how your clicks, CPCs, conversions, return on investment, and so on change. Google notes in its broad match modifier overview that you can produce a performance report that just details information about modified broad match keywords.

If modified broad match keywords seem to be improving your ROI, then stick with them. If not, stay with broad match, phrase match, or exact match.

[Click on the screenshot below to enlarge it]

Google Ads - Why you Need to Use Modified Broad Match Modifier

Sources:

5 Easy But Effective Ways to Optimize your PPC Keywords >

Top 9 AdWords Mistakes You Really Need To Avoid >

What Is Modified Broad Match? Using the Broad Match Modifier in PPC >

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