How can small sites become popular? Can smaller guys outperform the bigger guys?
Matt Cutts of Google suggests that it is important that your site is dynamic, responds quickly and has superior content. Matt refers to how sites such as Facebook and Instagram started small. MySpace was around when Facebook started.
If you are doing it better then in time you can expect to grow. Focus on your niche market. Cover it well and branch out from there.
Smaller guys can outperform the bigger guys as long as they do a good job. Don’t stop producing superior content.