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AdWords Training – Syllabus

AdWords Training

AdWords Training – Getting Results with Google AdWords

Be Found in More Online Searches. Find Customers Online With AdWords!

Google AdWords is arguably the most effective way to advertise a product and/ or service… but how does one use AdWords? This is step by step training on how to navigate the Google AdWords World. This workshop will add immense value to those advertisers completely new to Google AdWords, as well to those who have previously created an AdWords account but do not necessarily know how to best structure and optimise campaigns for optimal results.

During this training you will create your first Ad Campaign to launch immediately or to save and use later.


AdWords Training
AdWords Training – Getting Results with AdWords

AdWords – How it benefits you:

  • You can reach the audience you are looking for – you can be very specific and target a particular segment of the market
  • You can choose where your ads appear and set a budget that’s comfortable for you
  • You are allowed to make changes to your account at anytime
  • Quick access to your campaign results. Easily track and measure the impact and ROI of your advertising campaigns.

Whether you have an online or offline business, this workshop will teach you how to reach people exactly when they’re searching the Internet for what you offer.

The Old Interface and The New AdWords Experience
  • Impressions
  • Clicks
  • CPC
  • CPM
  • CTR
  • Avg. Pos.
  • The Search Demand Curve
  • Ad Quality
  • Good Quality but Low Traffic Keywords
  • All Enabled Keywords
  • All Enabled Campaigns
  • Search Network – reach customers interested in your product or service with text ads
  • Display Network – run different kinds of ads across the web
How to Write Effective Text Ads – Google AdWords Secrets
  • Search Network only
  • Search Network with Display Select
  • Devices
  • Locations Options – Advanced
  • Bid Strategy
  • Daily Budget
  • Schedule
Ad Group

Create and Edit an Ad Group


Create and Edit Ads:

  • Text Ads
  • Call-only Ads
  • Dynamic Search Ads
  • Responsive Ads
  • Search Terms Report – How to Use the Search Terms Report to Increase Clicks to your Site: add ‘Keyword’; add ‘Negative Keyword’ (also refer to ‘Keyword Planner’ below)
  • Keyword Match Types (Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match)
Ad Extensions
  • Sitelink Extension
  • Callout Extension
  • Structured Snippet Extension
  • Call Extension
  • Message Extension
  • Location Extension
  • Price Extension
  • Promotion Extension

How to enable ‘Opportunities’


Pre-Defined Reports

Create New Table


Ad Preview and Diagnosis

Keyword Planner

  • Find New Keywords – Search for new keywords using a phrase, website or category
  • Ad Group Ideas
  • Keyword Ideas
  • Add Ad Group and Keyword Ideas from the Table to Your Plan

This free tool helps you understand how well your keywords, ads, ad groups, and campaigns are working for your business, allowing you to invest wisely and help boost your return on investment (ROI).

  • Account Setup
  • Cancel Account
  • Cancel/ Pause Campaign
  • How to Change your Budget.
AdWords Tune-Up
Review your AdWords Results – Monthly Report
  • Your Clicks by Device Type
  • Your Clicks by Network Type
  • Your Top Performing Keywords

Time: 9am – 1pm

Refreshments: There will be a tea break.

What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue.

Hands-on: This is hands-on training. During this workshop you will create Ad Campaigns (a Search Network Campaign to launch immediately or to save and  use later).

Meet new friends and learn how to create and publish a Google Ad Campaign.

What participants are saying about this training (also refer to ‘Thoughts’ towards the bottom of this page):

“Tony is a great presenter and made it all seem very easy and logical. But of course a lot to be worked through on our own”  Vanessa

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AdWords Training – Getting Results with AdWords-2
AdWords Training – Getting Results with AdWords

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52 thoughts on “AdWords Training”

  1. Fantastic Training! Thank you Tony. Googleads training has been really beneficial. I’ll definitely return for many more trainings.

  2. Wow. This training was fantastic. Content was comprehensive, the practical session was immediately applicable, and thorough, and value for money was outstanding. I will definitely be attending more sessions starting with SEO. I’m really excited about adding this new dimension of marketing to my businesses. Thank you.

    1. Very kind of you Chris. It was great having you here. Best wishes with your AdWords Campaigns and look forward to seeing you at the SEO Training. TT

  3. Tony!! Thank you so very much for your help and your patience with guiding and teaching us the beginning of the ropes in Google AdWords. So appreciated. Paul

  4. Thank you Tony for an informative and inspiring workshop. I highly recommend to anyone who wants to know about Google Adwords.

  5. We at Lifting Online (Pty) Ltd would like to thank you for your time yesterday. We found the Google AdWords course to be very informative. We have adjusted our Campaign accordingly and believe because of your help it will be successful.

  6. I thoroughly enjoyed my AdWords training with Tony this morning. I gained so much insight on advertising on Google and benefits of it. I was extremely impressed with his professionalism and I cannot wait to apply all that I learnt in my professional career.

    Thank you Tony!

  7. Thanks Tony I really learnt a lot of how to fine tweak my adwords campaigns so that they are far more effective both for my clients and my own business. We will be sure to book more of your courses in the future! Many thanks again.

  8. This was extremely informative and essential for my business and career growth going forward. Easily and methodically conducted course. Thanks Tony

  9. We learned so much today! Tony helped us to understand this in easy simple steps. The theory was more easily digested in the practical application on our own website

  10. Tony is a wonderful teacher. Knowledgeable and very hands on. And too patient. I already had a campaign going and this lessons perfected it.
    Many thanks!

  11. I really enjoyed the training. Tony is hands on and very patient. the only regret i have is not having come to Tony sooner. I am excited about the future of our company as we begin this campaign.

  12. I enjoyed working with Tony today! He taught me many new things and tricks about optimizing my Google Adwords.
    Thanks Tony for a wonderful time!

  13. Thanx Tony
    This was a good refresher for me since I did this so long ago and a lot has changed.
    I appreciated the hands on training.

  14. The training is extremely insightful . I feel much more confident finding my way around the Google ADWORDS website. The concepts and terminology is no longer intimidating .

  15. Thank you Tony for a fantastic workshop… as always!
    I highly recommend to everyone… very informative and I really learned a lot.
    Thank you.

  16. Excellent workshop! Very informative and a huge value add to my business! Highly recommended especially after the SEO workshop. Thanks Tony

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