Social Media Marketing (SMM) - How to use Facebook for Business

Social Media Marketing (SMM) – How to Use Facebook for Business

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers.

Connect with users and grow your business. Worldwide, there are over 2 billion monthly active Facebook users.  In case you had any lingering doubts, statistically, Facebook is too large to ignore.

Businesses, irrespective of how large or small, can gain much visibility by being on Facebook, for example:

As at 2018 July 4 Number of ‘Likes’ Number of Followers
Women’s Health > 8,358,369 7,943,536
Men’s Health > 8,941,457 8,627,306

Social Media Marketing (SMM) - How to Use Facebook for Business

In this Training you will:

Create and setup the following:

  • Business Page
  • Group
  • Event(s)
  • promote your Page/ Groups/ Events at no cost on Facebook.

Business Page

A Facebook ‘Business Page’ is a complete ‘website’ that includes many important pages such as:

  • Home page
  • About page
  • Events page – you can sell tickets on your Facebook Events page. You can also link to a page on your website where visitors will be able to purchase your services and products.
  • Services page
  • Reviews page
  • Posts page
  • Photos page
  • Email Signup page
  • Videos page
  • Community page
  • Groups
  • Offers – where you can display services you are offering.
  • Shop – where your customers will be able to pay for your products (easy to do if you have eCommerce).

Page Settings

  • General
  • Messaging
  • Edit Page
  • Post Attribution
  • Notifications
  • Messenger Platform
  • Page Roles
  • People and Other Pages
  • Preferred Page Audience
  • Authorizations

Groups

  • About
  • Discussion
  • Announcements
  • Members
  • Events
  • Photos
  • Group Insights
  • Manage Group
  • Edit Group Settings

Events

  • Create New Event

Inbox

Notifications

Insights

Share

Effective ways of sharing your Posts and Events.

Course Fee: R490 (6 hours)

Time: 9am – 3pm

What to bring

A lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue.

Hands-on

This is hands-on training. During this workshop you will create and setup a Facebook Page, Group and Event.

 

Social Media Marketing (SMM) - How to Use Facebook for Business 2

3 thoughts on “Social Media Marketing (SMM) – How to Use Facebook for Business”

  1. Saturday’s course, was so instructive. I learned a great deal about FaceBook Business site and was, once again, amazed at Tony’s training skill.

    For you Tony, nothing is too much trouble and you are wonderfully patient.

    I will be back for more training and thank you for the instruction Tony.

  2. Time well spent. Cleared up the confusion and left me with a working site! Many thanks, Tony. You’re a star.

Please comment, your thoughts are welcome

Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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