Social Media Marketing (SMM) – How to Setup Google My Business and How to Create a Free Website on Google My Business
Manage how your business information appears across Google Search, Google Maps and Google+ using Google My Business … for free!
Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers.
Which are the Largest Social Media Platforms?
Source Alexa.com as @ 2017 June 12
Rank in USA
YouTube (a Google company)
Why must you have your Business on Google My Business?
Google processes on average over 40,000 search queries per second (Nov 2017), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Already in 2012 more people were using Google than any other search engine:
[Click on any image or screenshot to enlarge it]
And in 2013 Google Maps was the most-used smart-phone app in the world:
Make it easy for People to find you with your Free Google Listing
Your listing appears right when people are searching for your business or businesses like yours on Google Search or Maps. Google My Business makes it easy to create and update your listing – so you can stand out, and bring customers in.
Create a Free Website in Minutes
It’s easy to create a website with Google My Business. Your website auto-generates with info from your Google listing, plus you can customise it with text, photos and design themes.
Encourage Customer Actions by Sharing Helpful Information
Make it count every time someone finds you on Search and Maps. It’s easy to keep your business listing fresh with new posts and photos, custom opening-hours and a free website.
Keep Them Coming Back with Regular Updates
Give people an incentive to drop by – share your latest news, specials or offers so they know what’s happening and when.
Engage Online, and Encourage Customer Loyalty
Build strong relationships with the people who matter most. Start a conversation with your customers by responding directly to messages and reviews.
Discover how People Find your Business
Learn how customers are interacting with your business listing. How did people find you? Where are they coming from? With Google My Business, the answers are right here (click on an image to enlarge it):
How customers search for your business
In one particular quarter I had 2418 total searches as follows:
- Discovery: 1815 (75.1%) – Customers who find your listing searching for a category, product, or service.
- Direct: 603 (24.9%) – Customers who find your listing searching for your business name or address.
- Listing on Search: 2.2K
- Listing on Map: 366
Learn how to Post your Blogs (Articles) and Events to your Google My Business
[Click on a screenshot to enlarge it]
Ensure that you share your Posts on Social Media (click on the screenshot below to enlarge it):
Google About Me
About your ‘Google About Me’ page.
How many times your Posts were viewed
Go to ‘Posts’ >
Time: 9am – 12pm (noon)
What to bring
A lap-top and a mouse (a tablet is useless for this type of training). There is high speed WiFi at the venue (but bring your 3G/ 4G plugin as backup, should you have one).
This is hands-on training. During this workshop you will create and setup a Google My Business account as well as a free website on Google My Business.