Social Media Marketing (SMM) – Facebook and LinkedIn
Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers.
Social Media Marketing is the key to your web presence and your fast-lane to success. Learn how to create a Social Media Marketing strategy. Manage your Social Media Marketing free from recurring monthly costs – during this workshop you are going to learn how to establish an effective presence on Facebook and LinkedIn:
- Expose your brand to your market – reach, gain and retain
- Manage your audience engagement. Build brand loyalty and lasting relationships.
In-depth Training of two of the most popular social media platforms: Facebook and LinkedIn.
Worldwide, there are over 2 billion monthly active Facebook users. In case you had any lingering doubts, statistically, Facebook is too big to ignore.
There are thousands of successful Groups on Facebook. Examples of successful Facebook Groups in Johannesburg include:
|Free Classifieds Online||Buy and Sell||31,898|
|Let’s Talk Business and Help Each One Grow||Buy and Sell||260,250|
As with Groups, there are thousands (hundreds of thousands?) of successful Pages on Facebook. Examples of successful Facebook Pages in Johannesburg and abroad include:
|THUHC-The Hiking Un-Fit Hiking Club||Just for Fun||7,133|
|PNet (SA)||Recruiters/ Employment||89,469|
|Women’s Health (SA)||Magazine||206,098|
|Men’s Health (SA)||Magazine||583,373|
|Women’s Health (US)||Magazine||8,246,684|
|Men’s Health (US)||Magazine||8,393,136|
Create a new Page
- Edit Page
- Add a Tab/ Delete a Tab
- Page Roles
- People and other Pages
- Preferred Page Audience
- Ratings and Reviews
- Like and Follow
- Create a Group
- Join another Group
- Leave a Group
- Edit Group Settings
- Add an Admin
- Send a message to Group Members
- Opt-out of Notifications
- Pin a Post
- Share the Group (on your Timeline, with other Groups and more…)
- Create Event
- Share your Event (on your Timeline, with other Groups and more…)
- Create an Album
- Post individual Photos
- How to delete Photos
- Share a Post
- Shortcuts – Pin Pages and Groups to Shortcuts
- The importance of ‘Suggested Groups and Pages’
- Engagement – Striking Up Conversations
LinkedIn is an online directory of professionals and companies. Individuals and companies use LinkedIn for networking, job searching, hiring, company research, and connecting with affiliates, including alumni, industry, and a variety of other business related groups.
A Large Group on LinkedIn
- Who has viewed your Profile
- Views of your Article
- Jobs recommended for you
- My Network: should there be any invitations from people wishing to connect with you – the invitations will appear here
- (more on) Jobs, Messaging, Notifications, etc…
Where can I see my Profile?
Create a new LinkedIn Group – Start a Group to Connect to a New Industry or Passion
- Contact Me
- Network Updates
- Invite Members
- Invite Managers/ Moderators
Where do I Find My Groups?
- I manage and
- Groups that I am in
How do I Delete a Group?
Where do I Find my Posts?
How to Publish a new Article?
How do I Message someone?
Features on a Connections Profile
There are various features (‘Share Profile’, Save to ‘PDF’ , ‘Remove Connection’, etc…)
Featured Skills and Endorsements
Whether you are looking for Talent or looking for a Job.
What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is high speed WiFi at the venue (but bring your 3G – 4G as backup).
Hands-on: This is a hands-on Meetup. During this workshop you are going to establish your presence on social media.
Meet new friends and learn how to create and manage social media.