Social Media Marketing (SMM) - Facebook and LinkedIn

Social Media Marketing (SMM) – Facebook and LinkedIn

Social Media Marketing (SMM) – Facebook and LinkedIn

Social Media Marketing is the use of social media platforms and websites to promote a product or service. Social Media Marketing is a powerful way for businesses of all sizes to reach prospects and customers.

Social Media Marketing is the key to your web presence and your fast-lane to success. Learn how to create a Social Media Marketing strategy. Manage your Social Media Marketing free from recurring monthly costs – during this workshop you are going to learn how to establish an effective presence on Facebook and LinkedIn:

  • Expose your brand to your market – reach, gain and retain
  • Manage your audience engagement. Build brand loyalty and lasting relationships.

Social Media Marketing (SMM) - Facebook and LinkedIn

Introduction

In-depth Training of two of the most popular social media platforms: Facebook and LinkedIn.

Facebook

Worldwide, there are over 2 billion monthly active Facebook users.  In case you had any lingering doubts, statistically, Facebook is too big to ignore.

Social Media Marketing (SMM) - Facebook and LinkedIn

Groups

There are thousands of successful Groups on Facebook. Examples of successful Facebook Groups in Johannesburg include:

Groups’s Name
Group Type
Members
Edenvale Hub Neighbours 22,295
Free Classifieds  Online Buy and Sell 31,898
Let’s Talk Business and Help Each One Grow Buy and Sell 260,250

Pages

As with Groups, there are thousands (hundreds of thousands?) of successful Pages on Facebook. Examples of successful Facebook Pages in Johannesburg and abroad include:

Page Name
Page Type
Followers
THUHC-The Hiking Un-Fit Hiking Club Just for Fun 7,133
PNet (SA) Recruiters/ Employment 89,469
Women’s Health (SA) Magazine 206,098
Men’s Health (SA) Magazine 583,373
Women’s Health (US) Magazine 8,246,684
Men’s Health (US) Magazine 8,393,136

Facebook Page

Create a new Page

Settings:

  • General
  • Messaging
  • Edit Page
  • Add a Tab/ Delete a Tab
  • Notifications
  • Page Roles
  • People and other Pages
  • Preferred Page Audience
  • Ratings and Reviews
  • Like and Follow

Facebook Group

  • Create a Group
  • Join another Group
  • Leave a Group
  • Edit Group Settings
  • Add an Admin
  • Send a message to Group Members
  • Opt-out of Notifications
  • Pin a Post
  • Share the Group (on your Timeline, with other Groups and more…)

Facebook Events

  • Create Event
  • Share your Event (on your Timeline, with other Groups and more…)

Photos

  • Create an Album
  • Post individual Photos
  • How to delete Photos

General

  • Share a Post
  • Shortcuts – Pin Pages and Groups to Shortcuts
  • The importance of ‘Suggested Groups and Pages’
  • Engagement – Striking Up Conversations

 LinkedIn

LinkedIn is an online directory of professionals and companies. Individuals and companies use LinkedIn for networking,  job searching, hiring, company research, and connecting with affiliates, including alumni, industry, and a variety of other business related groups.

Social Media Marketing (SMM) - Facebook and LinkedIn
A Large Group on LinkedIn

One particular LinkedIn Group has over 1 million members.

Groups Directory
Use this directory to browse groups in alphabetical order:
Homepage
Login to LinkedIn > you will be re-directed to https://www.linkedin.com/feed/
Social Media Marketing (SMM) - Facebook and LinkedIn 2
 At a glance you get:
  • Who has viewed your Profile
  • Views of your Article
  • Jobs  recommended for you
  • My Network: should there be any invitations from people wishing to connect with you – the invitations will appear here
  • (more on) Jobs, Messaging, Notifications, etc…
Where can I see my Profile?
Login to  LinkedIn > go to ‘Me’ > View Profile
My ‘Activity’
There is a difference between ‘Articles ‘ and ‘Posts’:
Social Media Marketing (SMM) - Facebook and LinkedIn 3
Create a new LinkedIn Group – Start a Group to Connect to a New Industry or Passion

Group Settings:

  • Visibility
  • Contact Me
  • Network Updates

Manage Group:

  • Invite Members
  • Invite Managers/ Moderators
Where do I Find My Groups?

Groups that:

  • I manage and
  • Groups that I am in
How do I Delete a Group?
Where do I Find my Posts?

Social Media Marketing (SMM) - Facebook and LinkedIn 4

How to Publish a new Article?
How do I Message someone?
Features on a Connections Profile

There are various features (‘Share Profile’, Save to ‘PDF’ , ‘Remove Connection’, etc…)

Featured Skills and Endorsements
Jobs

Whether you are looking for Talent or looking for a Job.

Social Media Marketing (SMM) - Facebook and LinkedIn

Buy Now

What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is high speed WiFi at the venue (but bring your 3G – 4G as backup).

Hands-on: This is a hands-on Meetup. During this workshop you are going to establish your presence on social media.

Meet new friends and learn how to create and manage social media.

Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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