How to Blog

How to Blog

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing strategy to drive traffic back to your website. Make the blog on your website the foundation for all of your social media platforms. Create great content and post regularly to increase traffic and loyalty.

This 2h 30min ‘How to Blog’ training session is for anyone who already has a website/ blog created on WordPress* and needs a refresher on how to setup and create effective Blogs.

*you are welcome to attend the Workshop provided you have the free version or the self-hosting WordPress installed.

This step-by-step training includes:

Golden Rules of Blogging

Do’s and don’ts of Blogging

General Settings

  • General
  • Writing
  • Reading
  • Discussion
  • Media
  • Permalinks
  • Sharing

Add a New Post

Set ‘Screen Options’

Check the relevant boxes and layout

Title

  • The correct size for a title
  • When to use caps

Slug

  • Definition
  • Why are slugs important
  • How to edit the slug

Headings, sub-Headings and Paragraphs

The importance of H1 to H6 for SEO

Media

  • Title
  • Caption
  • Alt text
  • Description
  • Alignment
  • Link to
  • Size
  • Where to find stock free images

When to use ‘Visual’ and ‘Text’

Add HTML code to the ‘text’ section

Publish

  • Status (draft)
  • Visibility (public, password protected or private)
  • Publish immediately
  • Publicize to social media (optional)

Tags

  • What are tags
  • length and number of tags to use
  • add/ delete tags

Categories

  • What are categories
  • length and number of categories to use
  • add categories
  • where to edit categories

Featured Image

  • The ideal size for the featured image
  • Title
  • Alt text

Time

1pm – 3:30pm.

What to bring

A lap-top and a mouse (a tablet is useless for this type of training). There is high speed WiFi at the venue (but bring your 3G/ 4G plugin as backup, should you have one).

The login details to  the Admin Area (Dashboard) of your WordPress website.

Hands-on

This is hands-on training. During this workshop you are going to create a new Blog or edit an existing one.

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Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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