Google Analytics Training -633x300

Google Analytics Training

Google Analytics enables you to track what visitors are doing on your site.  Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data: where are the visitors to your site coming from, what are they looking for, how do they flow through your site (which pages are they visiting), how much time do they spend on each page, where do they go after leaving your site and much more…

Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue and activity on social media. This course shows you how to set up in Google Analytics and glean insights from the different reports: how to interpret your results, create and track goals,.. The Training is practical and succinct, going through the features you’ll use most in your day-to-day analytics work.

Google Analytics Training 2

Install and Setup WordPress.com Stats

WordPress.com Stats makes the most popular metrics easy to understand through a clear and attractive interface. Plus, you can use WordPress.com stats in conjunction with other analytics plugins and services.

Install and Setup an Important G.A. Plugin – Insights


This plugin makes it easy to add Google Analytics tracking code to your WordPress website or Blog.

Google Analytics Training – Getting Started with Digital Analytics


The Importance of Digital Analytics

Core Analysis Techniques

Conversions

Creating a Measurement Plan

Understanding and Using Google Analytics Data


How Google Analytics Works

Key Metrics and Dimensions Defined

Collecting Actionable Data with Google Analytics


Creating an Account, Property and View

Understanding your Account Structure

Setting up Basic Filters

Setting up Goals

Collecting Campaign Data

Navigating Google Analytics Reports


Reporting Overview

Audience Reports

Acquisition Reports

AdWords Reports

Behaviour Reports

Conversion Reports

Custom Reports and Dashboards

Google Analytics Training 4


Refreshments:
There will be a tea break.

Hands-on: This is a hands-on Event.

What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue.

Please note: in order to benefit from this training you need to have a WordPress Website (hosted by AfriHost, Hetzner, BlueHost, etc…). If you have the free (hosting) version of WordPress – this training won’t help you as you won’t be able to download important Analytics plugins (on the free version of WordPress).

Google Analytics Training

Google Analytics Training - Dr. David and Kathy Slamp
Dr. David and Kathy Slamp

Google Analytics Training - Kathy Slamp and Cool Tony
Kathy Slamp and Cool Tony

Meet new friends and become a better practitioner of Google Analytics

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Consulting & Training: AdWords, Blogging, E-commerce, Email Marketing with MailChimp, Google Analytics, Search Engine Optimization (SEO), Social Media Marketing, WordPress

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