Google Analytics enables you to track what visitors are doing on your site. Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data: where are the visitors to your site coming from, what are they looking for, how do they flow through your site (which pages are they visiting), how much time do they spend on each page, where do they go after leaving your site and much more…
Knowing how to use Google Analytics correctly will help you measure site traffic, SEO, engagement, ad revenue and activity on social media. This course shows you how to set up in Google Analytics and glean insights from the different reports: how to interpret your results, create and track goals,.. The Training is practical and succinct, going through the features you’ll use most in your day-to-day analytics work.
Install and Setup WordPress.com Stats
WordPress.com Stats makes the most popular metrics easy to understand through a clear and attractive interface. Plus, you can use WordPress.com stats in conjunction with other analytics plugins and services.
Install and Setup an Important G.A. Plugin – Insights
This plugin makes it easy to add Google Analytics tracking code to your WordPress website or Blog.
Google Analytics Training – Getting Started with Digital Analytics
The Importance of Digital Analytics
Core Analysis Techniques
Creating a Measurement Plan
Understanding and Using Google Analytics Data
How Google Analytics Works
Key Metrics and Dimensions Defined
Collecting Actionable Data with Google Analytics
Creating an Account, Property and View
Understanding your Account Structure
Setting up Basic Filters
Setting up Goals
Collecting Campaign Data
Navigating Google Analytics Reports
Custom Reports and Dashboards
Refreshments: There will be a tea break.
Hands-on: This is a hands-on Event.
What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue.
Please note: in order to benefit from this training you need to have a WordPress Website (hosted by AfriHost, Hetzner, BlueHost, etc…). If you have the free (hosting) version of WordPress – this training won’t help you as you won’t be able to download important Analytics plugins (on the free version of WordPress).