Category Archives: Ranking

The Importance of Having a Good Hosting Company

This is what happens if your website does not load:

  1. your visitors won’t be able to access your site (not good w.r.t. customer service…).
  2. you won’t be able to access your Admin Area and therefore you won’t be able to do any work on your site.
  3. if you are running Campaigns on Google Ads, Facebook, Pinterest, other – visitors clicking on your Ads will be directed to a page that shows: “Page Not Found – Internal Servor Error”.. believe me, your customers won’t be impressed.
  4. Google bot will try and crawl your site but cannot find your pages. Result? Google down-ranks your site on Google search. Very bad for your SEO!!

WordPressTrainingJohannesburg.com was down for 10 hours yesterday. Talk about someone about to get a nervous breakdown…

My website http://www.wordpresstrainingjohannesburg.com/ is hosted by https://www.bluehost.com .  My “hobby” website https://fitandfunnow.com is hosted by WordPress.com.

I have received good service from both hosting companies and so it was with great surprise (and shock!) that I saw that my one website was not loading yesterday.

After a few online chats to Bluehost and getting nowhere I contacted Bluehost’s Head Office in the United States. They said that the server needed upgrading and that I would have to authorise upgrade from EasyApache 3 to EasyApache 4 which I did and the website was subsequently uploaded to the internet. Why request authorization? just do it…

Fortunately no such issues with WordPress.com hosting!!

Why am I writing this post? To let you know the incredible importance of having a “good” company host your website. You don’t want your website to be down… EVER!

Which companies would I recommend?

Internationally  https://wordpress.com or  https://www.hetzner.com and in South Africa https://hetzner.co.za/

Should you have a Developer and should your Developer host your website for you, then hopefully your website is in competent hands and you should be experiencing no issues.

One more note: should your site be the free version of WordPress.com then you have nothing to worry about as WordPress.com will be the host of your free website. And should you one day upgrade from the free plan to a paid (premium) plan, I would recommend your stay with WordPress.com hosting.

At times, what is expensive today is going to save you much time and money later on.

Content Quality in Bing Ranking

The Role of Content Quality in Bing Ranking

On behalf of the Bing Content Quality Team, Michael Basilyan, Senior Program Manager, wrote an interesting Blog entitled “The Role of Content Quality in Bing Ranking”.

Content Quality_2 Michael wrote: “Content Quality is one of the primary dimensions along which we optimize our ranking models. This is good news for web masters because the three pillars of Content Quality are largely in their control. And the great news for users? Content Quality means we are serving more authoritative, useful, and better designed content.

According to the article ‘Content Quality’ is a Primary Factor in Ranking

Ranking = f(Topical Relevance, Context, Content Quality)

In Bing, the relevance of a result is a function of:

  • Topical relevance to the query (“Does it address the query?”)
  • Context (“is the query about a recent topic”), and
  • Content Quality (as measured by the three pillars described below)

The Three Pillars of Content Quality

These are:

  • Authority: can we trust this content?
  • Utility: is the content useful and sufficiently detailed?
  • Presentation: is the content well-presented and easy to find?

Authority

When Bing evaluates the page with regard toauthority, they try to answer the question, “Can we trust this content, its author, or the website? If you are the author of the Blog, ensure that your name is shown rather than the word “admin”.

Utility

When considering the utility of the page, Bing models try to predict whether the content is sufficiently useful for the topic it is trying to address. Does the page provide ample supporting information, etc…

Presentation

A well-presented page will have an easy-to-read, accessible design, and will make its primary content easy to find.

I enjoyed reading this blog, learning the importance of the various pillars of content quality, particularly authorship.

A valuable plugin for WordPress Bloggers is WordPress SEO, an all-in-one SEO solution for WordPress by Yoast.