Google’s Mobile-Friendly Update: Is your Website Mobile-Friendly?
On the 21st April 2015, Google rolled-out its ‘mobile-friendly’ update. This was a global roll-out. How does this update impact on a Google search for your website? Simple answer: it boosts mobile search rankings for pages that are legible and usable on mobile devices.
How does the Update Work?
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
Google states: “If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search”.
Is your Website Mobile-Friendly?
To check if your site is mobile-friendly, you can:
Examine individual pages with the Mobile-Friendly Test
or check the status of your entire site through the Mobile Usability report in Webmaster Tools.
Google continues: “…once your site becomes mobile-friendly, we will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking”.
Which Websites are Mobile-Friendly?
LatestWP ran a small test on WordPress-based websites to establish which sites were mobile friendly. They examined 25 WordPress websites including some of the largest brands in the world. The following websites not only are created on WordPress but also featured at WordPress.org Showcase section. The result was surprising!
- Xerox Blog
- Coca-Cola France
- The Wall Street Journal Law Blog
- UPS blog
- eBay Inc
- Flickr Developer Blog
- Best Buy Mobile
- Larry King Liveblog
- Nancy Pelosi
- National Museum of African Art
- Groupe Renault
- MIT Sloan Management Review
- BlackBerry Blog
How to Set your Website to be Mobile-Friendly using Jetpack?
Jetpack extends the functionality of WordPress websites by adding powerful features previously only available to WordPress.com users. Features include customization, traffic, mobile, content, and performance tools.
To download Jetpack:
Hover over ‘plugins’ in your site’s admin area > click ‘Add New’ > search for ‘Jetpack’ > click ‘Install’ > click ‘Activate’.
Once the plugin is activated hover over ‘Jetpack’ (towards the top of your left sidebar in your admin area) > on the drop-down menu click ‘Jetpack Settings’ > scroll down the page and activate ‘Mobile Theme’. Once the mobile theme has been activated scroll down the page to ‘Mobile Theme’ once again and click ‘Configure’.
Wishing you success with your mobile-friendly website!