There is so much data available that you can sometimes get a little lost and not know what you should be focusing on; so this blog post is here to help you know the main areas to look at for the valuable information. This is particularly important now that some SEO tool companies are removing their rank tracking services – this post will help you identify data that is more valuable than rank reports!
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In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query?
A search term is the exact word or set of words a customer enters when searching on Google.com or one of Google’s Search Network sites.
Search Terms = Search Queries
A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to customers.
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Source: Keywords vs. Search Queries: What’s the Difference? | WordStream
On-site search can reveal some important information about your customers. Here are 4 ways to analyze your store’s search with Google Analytics.
Source: 4 Ways To Analyze On-Site Search With Google Analytics – LemonStand
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