Category Archives: Google AdWords Posts

The Search Terms Report – Which Keywords were People Searching for when they clicked on your Ad?

The Search Terms Report

This Report gives you information on what people were searching for when they saw your ad and clicked on it. This information can help you remove or pause poorly performing keywords or add new ones. You can also use the search terms report to help you identify negative keywords.

Go to https://adwords.google.com > click on your Campaign > click ‘Keywords’ >

Search Terms Report

Click ‘Details’ > click ‘Search Terms All’ on the drop-down menu.

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On the page that opens scroll down the page to view the terms (keywords) that people searched for.

S Terms Report 4