Category Archives: Google AdWords

Keywords vs. Search Queries: What’s the Difference?

Keywords vs. Search Queries: What's the Difference?

In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query?

A search term is the exact word or set of words a customer enters when searching on Google.com or one of Google’s Search Network sites.

Search Terms = Search Queries

A keyword is the word or set of words AdWords advertisers create for a given ad group to target their ads to customers.

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Source: Keywords vs. Search Queries: What’s the Difference? | WordStream

Mobile Ads on Google AdWords

Mobile Ads on Google AdWords

People spend 15 hours per week researching goods and services on their smartphones. Traffic from mobile devices will continue to grow, so start targeting that traffic now.

According to Google on an average week, 54% of the people who saw ads for my Google AdWords Campaign were on smartphones. Google advises that in order to help turn more of these viewers into customers, one should create ads specifically for the small screen.

Keep in mind:
  • Since there is less room on mobile, keep your message short and direct – Google recommends you have the most important information in the headline and first description line.
  • Assuming your ad group contains both a standard text ad and a mobile-optimized text ad, on mobile devices, your mobile-optimized text ad will be given preference over standard text ads. On computers and tablets, your standard text ad will be given preference over mobile-optimized text ads.
  • Google does not recommend your ad group to only have mobile-optimized text ads.
  • On mobile devices, where space is tight, AdWords optimizes your ad to show the highest performing text. If you have ad extensions that perform well on mobile, those may appear in your ad to show potential customers the most relevant information.

Made for Mobile Ads on Google AdWords

People spend 15 hours per week researching goods and services on their smartphones. Traffic from mobile devices will continue to grow, so start targeting that traffic now.

Made for Mobile Ads on Google AdWords-Ad a new Ad

Create an Ad: Go to Campaigns > select your Campaign > click ‘+Ad’ > on the drop-down menu click ‘Text Ad’ > follow the prompts.  On ‘Device preference’ click ‘Mobile’.

Made for Mobile Ads on Google AdWords-Create a new Text Ad

Made for Mobile Ads on Google AdWords-Select an Ad Group

Don’t forget to ‘select an ad group’ by clicking on the ‘Choose’ button.

Made for Mobile Ads on Google AdWords-Excessive Capitalization

Google will review your Ad.

Made for Mobile Ads on Google AdWords-Excessive Capitalization-part 2

Below a preview of how your Ad will look like.

Made for Mobile Ads on Google AdWords-Ad Preview

Don’t use excessive capitalization. Type ‘Free’ rather than ‘FREE’.

Once you signup for AdWords and create a Campaign, Google will from time to time send you “tune-up” emails with easy to follows steps on how you can improve your Ads.

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Resources – Additional Reading

https://support.google.com/adwordspolicy/answer/6021546?hl=en&expand=047#fix

 

The Search Terms Report – Which Keywords were People Searching for when they clicked on your Ad?

The Search Terms Report

This Report gives you information on what people were searching for when they saw your ad and clicked on it. This information can help you remove or pause poorly performing keywords or add new ones. You can also use the search terms report to help you identify negative keywords.

Go to https://adwords.google.com > click on your Campaign > click ‘Keywords’ >

Search Terms Report

Click ‘Details’ > click ‘Search Terms All’ on the drop-down menu.

Search Terms Report 2

On the page that opens scroll down the page to view the terms (keywords) that people searched for.

S Terms Report 4