AdWords Training – Getting Results with Google AdWords
Be Found in More Online Searches. Find Customers Online With AdWords!
Google AdWords is arguably the most effective way to advertise a product and/ or service… but how does one use AdWords? This is step by step training on how to navigate the Google AdWords World. This workshop will add immense value to those advertisers completely new to Google AdWords, as well to those who have previously created an AdWords account but do not necessarily know how to best structure and optimise campaigns for optimal results.
During this training you will create your first Ad Campaign to launch immediately or to save and use later.
AdWords – How it benefits you:
- You can reach the audience you are looking for – you can be very specific and target a particular segment of the market
- You can choose where your ads appear and set a budget that’s comfortable for you
- You are allowed to make changes to your account at anytime
- Quick access to your campaign results. Easily track and measure the impact and ROI of your advertising campaigns.
Whether you have an online or offline business, this workshop will teach you how to reach people exactly when they’re searching the Internet for what you offer.
The Old Interface and The New AdWords Experience
- Avg. Pos.
- The Search Demand Curve
- Ad Quality
- Good Quality but Low Traffic Keywords
- All Enabled Keywords
- All Enabled Campaigns
- Search Network – reach customers interested in your product or service with text ads
- Display Network – run different kinds of ads across the web
How to Write Effective Text Ads – Google AdWords Secrets
- Search Network only
- Search Network with Display Select
- Locations Options – Advanced
- Bid Strategy
- Daily Budget
Create and Edit an Ad Group
Create and Edit Ads:
- Text Ads
- Call-only Ads
- Dynamic Search Ads
- Responsive Ads
- Search Terms Report – How to Use the Search Terms Report to Increase Clicks to your Site: add ‘Keyword’; add ‘Negative Keyword’ (also refer to ‘Keyword Planner’ below)
- Keyword Match Types (Broad Match, Broad Match Modifier, Phrase Match, Exact Match, Negative Match)
- Sitelink Extension
- Callout Extension
- Structured Snippet Extension
- Call Extension
- Message Extension
- Location Extension
- Price Extension
- Promotion Extension
How to enable ‘Opportunities’
Create New Table
Ad Preview and Diagnosis
- Find New Keywords – Search for new keywords using a phrase, website or category
- Ad Group Ideas
- Keyword Ideas
- Add Ad Group and Keyword Ideas from the Table to Your Plan
This free tool helps you understand how well your keywords, ads, ad groups, and campaigns are working for your business, allowing you to invest wisely and help boost your return on investment (ROI).
- Account Setup
- Cancel Account
- Cancel/ Pause Campaign
- How to Change your Budget.
Review your AdWords Results – Monthly Report
- Your Clicks by Device Type
- Your Clicks by Network Type
- Your Top Performing Keywords
Time: 9am – 3pm (6 hours)
Refreshments: There will be a tea break.
What to bring: a lap-top and a mouse (a tablet is useless for this type of training). There is WiFi at the venue.
Hands-on: This is hands-on training. During this workshop you will create Ad Campaigns (a Search Network Campaign as well as a Display Network Campaign to launch immediately or to save and use later).
Meet new friends and learn how to create and publish a Google Ad Campaign.
What participants are saying about this training (also refer to ‘Thoughts’ towards the bottom of this page):
“Tony is a great presenter and made it all seem very easy and logical. But of course a lot to be worked through on our own” Vanessa
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